What is the "Marketing Rule of 7"?
The Marketing Rule of 7 states that a consumer needs to “hear" or "see" the advertiser's message at least 7 times before they'll take action to buy that product or service. It's a marketing maxim developed by the movie industry in the 1930s. We have strategically designed all of our platforms and mediums to present our brand and yours to consumers at least 7 times in as many formats as possible in the shortest amount of time possible. This innovative and strategic thinking is what provides us the confidence to guarantee our results!
Love Local Route
All over Bay County from Callaway to 30A replenishing racks and doing counter drops of our publications. We distribute to just about every building we can enter and many apartment complexes and neighborhoods just like the traditional newspapers used to. When the route is complete our drivers weave through high traffic areas and out posts on a dedicated and strategic schedule to catch as many eyeballs as possible...and all of this is tracked in real time via our mobile app!
Beach Buddy Route
All up and down Front Beach, Thomas Drive, Middle Beach & Back Beach replenishing racks and doing counter drops of our publications. When the route is complete our drivers weave through high traffic areas and out posts on a dedicated and strategic schedule to catch as many eyeballs as possible...and all of this is tracked in real time via our mobile app!